Video condenses key pieces of information your customer needs to know quickly, and simply and you should consider using product videos for better conversions.
These is options for adding a video to your product pages
Setting a Youtube Code #
You can add a Feature Video by Store Manager → Products → Add Product or Edit Product → Youtube Code.
Note: You need to only add the youtube code not the entire Youtube URL
Use the special code Embed #
You can add a supporting Video to your content by adding the special code embed
We highly recommended to add this code in the Description Text Area (not on short description).
Machinery Genie will be able to detect videos from the most likely used video platforms like YouTube, Facebook, Vimeo, DailyMotion, TedVideos, and VideoPress. Also here’s the list of other videos hosting platform that supported.
- Speaker Deck
This will attain maximized advertising output for more information on your product.
Note: Once you added the embed please make sure to finalize your description with video most of time the editor will strip the special code so you will set and re-embed again. This is a special feature that can’t be abused.
Why should you add videos to the Product? #
You must be aware that creating high-quality videos for your product pages can be a costly affair, but facts tend to say a lot: 73% of the leads convert to sales if the product description supports a video. Hence by including videos, you’ll be sure to reap the benefits later with higher sales and generating more conversions.
How long should your Product Video be? #
If you have not already seen videos on YouTube, Vimeo, Dailymotion, or Facebook, you need to know the length and duration of an ideal product video. Here’s a round-up:
- Quick demo: anywhere from 15 seconds to 1 minute.
- Explainer: anywhere from 30 secs to 90 secs.
- Quick tutorial: If you’re publishing on short-form-friendly social media platforms like Instagram.
- In-depth tutorial. If you are a vlogger and for channels like YouTube, the duration of your video should be anywhere from 7-15 minutes.
Overall, it enhances your store ranking and diverts more audiences towards your store. The best thing about it is that it keeps your customers with you in the store for a longer time and offers you a fair chance to convert your leads to sales.